Meet David Wicai:
Executive Director of the Land Cruiser Heritage Museum


The Land Cruiser Heritage Museum has hired David Wicai as the museum’s first ever Executive Director since going nonprofit in 2015. Prior to joining the museum, David served as the Marketing & Communications Manager for the Utah Division of Arts & Museums. In addition to serving cultural organizations in Utah, he has worked for several other arts organizations as well as museums and galleries around the country. David was born and raised in Palm City, Florida and has been in Utah since 2012. He holds a Bachelor’s Degree in Marketing & Economics from the University of South Florida and a Master’s Degree in Arts Administration from Southern Utah University. He is an avid explorer and Land Cruiser fan. His daily driver is an 80 series and his wife gets to enjoy the 200 series.

“My goal for the museum moving forward is to utilize the incredible collection of Land Cruisers to inspire adventure and wonder for all museum visitors”, David says. "We also have a great opportunity to educate visitors on the deep history of the Land Cruiser as well as the people and cultures that relied on them.” David also hopes the museum will increasingly serve the surrounding community and welcome local visitors as well as travelers from all over the world.

Greg Miller, founder of the Land Cruiser Heritage Museum states, “The decision to hire David as the Executive Director of the museum marks a significant milestone in the history of the museum and further adds to the credibility of the organization. We have a responsibility to be a steward for our collection and to serve the public, and David’s addition is a crucial component to achieving that at the highest level.”